Open A Business

The Town of Paradise is open for business!

Paradise is the fastest-growing town in California for the third consecutive year, offering abundant opportunities for businesses of all sizes and industries. Currently, over 350 businesses are flourishing within the town’s limits, with many more awaiting permits. The town is also undertaking several essential infrastructure projects to enhance business prospects in the future. These projects include the installation of 21 Early Warning Sirens, the development of underground utilities, road improvements, the creation of a walkable downtown area, and the implementation of a sewer system.

Visit the Town of Paradise website
for information on:

  • Steps for opening a business in Paradise
  • Business design standards
  • License and permitting information
  • Commercial rebuilding information
  • Available resources (grants, loans, etc)

Retail Demand

A recent evaluation indicates Paradise businesses can’t currently meet all the needs of current Town residents.

However, the Town’s population is not yet large enough to attract new retail activity. In addition, infrastructure and safety projects such as the Transportation Master Plan, proposed Town sewer project, additional broadband capacity, etc. may be factors in when new businesses and investors may return.

The primary retail categories in demand include: Food and beverage locations and services, drug stores, specialty stores, book and music stores, hobby stores, second-hand stores, general merchandise stores, and clothing stores.

While a portion of the demand for additional retail space may be captured in the supply of existing vacant retail space, much of the existing vacant space may require redevelopment.

Commercially zoned vacant lots in Town present opportunities for new commercial retail construction, when market demand and financial feasibility can support new commercial building activity.

Take me to the Town of Paradise business information

Make it Paradise Newsletter

This newsletter is designed to keep you informed of the ongoing recovery efforts as we rebuild Paradise.  Each week you will receive a newsletter with events, current numbers (building permits, etc.), current topics and a weekly Q&A.

Occasionally, we may send out an extra newsletter pertaining to an upcoming event or important information.