The Town of Paradise is rebuilding at a remarkable rate, with over 350 businesses open as of 12/2021 and operating across a diverse range of industries and interests. With a growing population, affordable housing and building rates, and a welcoming community, it’s an ideal place for new businesses and ventures to become an integral part of the economy.
Single-family homes: 2,006 permit applications received/1,116 homes completed
Multi-family homes: 392 unit applications received/222 units completed
$82.9 million in retail sales in 2020, $18,000 per capita
A small foothill community separated from the larger City of Chico by a 25-minute drive, Paradise is a Town of businesses made primarily by and for the local population. As such, the economy is dependent on the return of additional housing and repopulating the community. Since the 2018 Camp Fire, Paradise has made significant progress towards this goal.
Since 2019, the Town has added approximately 1,600 residents, representing growth of about 780 residents per year, on average.
Between 2019 and 2021, the Town is estimated to have added 613 units, for a total of 2,330 housing units, representing an average, annual growth of about 300 units.
The Town is projected to add about 12,800 residents and nearly 3,530 housing units between 2021 and 2030.
A recent evaluation indicates Paradise businesses can’t currently meet all the needs of current Town residents.
However, the Town’s population is not yet large enough to attract new retail activity. In addition, infrastructure and safety projects such as the Transportation Master Plan, proposed Town sewer project, additional broadband capacity, etc. may be factors in when new businesses and investors may return.
The primary retail categories in demand include: Food and beverage locations and services, drug stores, specialty stores, book and music stores, hobby stores, second-hand stores, general merchandise stores, and clothing stores.
While a portion of the demand for additional retail space may be captured in the supply of existing vacant retail space, much of the existing vacant space may require redevelopment.
Commercially zoned vacant lots in Town present opportunities for new commercial retail construction, when market demand and financial feasibility can support new commercial building activity.
This newsletter is designed to keep you informed of the ongoing recovery efforts as we rebuild Paradise. Each week you will receive a newsletter with events, current numbers (building permits, etc.), current topics and a weekly Q&A.
Occasionally, we may send out an extra newsletter pertaining to an upcoming event or important information.