Meet The Town

Nestled in the foothills, just eight miles from the city of Chico, Paradise offers a welcoming community atmosphere. This charming town is home to locally-owned businesses that cater to the needs and tastes of its residents, creating a vibrant and supportive local economy. Since the 2018 Camp Fire, Paradise has made remarkable strides in rebuilding and revitalizing, paving the way for new housing and a growing population. Now is the perfect time to become part of this resilient and thriving community. Come experience the warmth and spirit of Paradise!

Current population and demographics

Paradise:

  • 2024 population: 10,691
  • 16.1% growth since January 2024
  • Median Household income $66,245
  • Median rent $1,079
  • Median home price $400,000

Magalia:

  • 2024 population: 7,046
  • Median Household income $57,170

Upper Ridge:

  • 10 mile radius sphere of influence (Forrest Ranch, Concow, Butte Valley, unincorporated county areas)

Commercial Retail Market Analysis Data

A small foothill community separated from the larger City of Chico by a 25-minute drive, Paradise is a Town of businesses made primarily by and for the local population. As such, the economy is dependent on the return of additional housing and repopulating the community. Since the 2018 Camp Fire, Paradise has made significant progress towards this goal.

Mayor

Ronald Lassonde was elected by his fellow Council Members to serve as Mayor for a one-year term ending December 10, 2024. Ron was elected to a four-year term of office on the Paradise Town Council on November 8, 2022.

Prior to running for Town Council, Ron served as a Paradise Planning Commissioner, appointed to a four-year term on July 21, 2020. Ron was also appointed to the Measure V Oversight Committee as an alternate on January 25, 2022. Ron and his wife Cindy moved to Paradise in November 2017.

However, they have been coming to Paradise and Chico to visit relatives for the past 40 years. Ron spent over 21 years as an officer in the Air Force, retiring as a Lt. Colonel. He then worked in the telecommunications industry, retiring after 21 years from AT&T in July 2018.

Ron currently serves as the Commander of the Paradise Chapter of Disabled American Veterans and was appointed by the Butte County Supervisors as a Hall Supervisor for the Paradise Veterans Memorial Hall. Ron and Cindy are members of the Mountain Ridge Singers and sing at local area nursing homes on Thursdays. They are both active members at Ridge Presbyterian Church.

* Elected to a four-year term: 12/13/2022 through 12/08/2026 * rlassonde@townofparadise.com

Town Manager

Jim Goodwin was hired as Paradise Town Manager on July 23, 2023, bringing with him a wealth of experience in municipal government and economic development.

With a professional journey spanning over three decades, Jim has held significant leadership positions. Before joining the Town of Paradise, he served as the City Manager for the City of Wheatland for five years and the City of Live Oak for a decade. He has also played a pivotal role in fostering economic growth as the President of the Chico Chamber of Commerce for twelve years.

Known for his expertise in municipal governance and economic development, Jim has a proven ability to positively transform communities. He is dedicated to building strong relationships with residents, businesses, and government stakeholders, with a focus on enhancing the quality of life for the citizens of Paradise.

To make an appointment with Jim, please contact Sheris Alvies at 530-872-6291 extension 160 or email at salvies@townofparadise.com.

Read the full non-residential market study

Make it Paradise Newsletter

This newsletter is designed to keep you informed of the ongoing recovery efforts as we rebuild Paradise.  Each week you will receive a newsletter with events, current numbers (building permits, etc.), current topics and a weekly Q&A.

Occasionally, we may send out an extra newsletter pertaining to an upcoming event or important information.