Paradise’s Downtown Project is Now Complete!

Come Visit Paradise’s New Downtown Area

Downtown Paradise has experienced a noticeable transformation due to the revitalization of the downtown area.

Officially known as the “Almond Street / Gap Closure Projects,” this project was intended to fill the “gaps” in the downtown area of Paradise’s infrastructure. Construction began in 2021, with the goal of creating a vibrant space for people to gather, businesses to thrive, and the community to connect. It’s the largest infrastructure project completed by Paradise in years and is already paving the way for economic development.

What’s new downtown?

In the past few years, the Town and builders have been hard at work to complete the downtown area. Using a pre-fire grant of $7 million, the Town has used this money to update:

  • Roadways
  • Sidewalks
  • Curbs and gutters
  • Bike paths
  • Lighting
  • Landscaping

Now, you can stroll along sidewalks with friends and family. Enjoy the bike paths that provide a safe passage. The new lighting makes walking around at night much easier. And contemporary landscaping makes Paradise feel just like home.

Downtown Paradise wants you.

The Town is looking for new businesses to settle in its vibrant downtown area. If you, or someone you know, wants to make that move please contact Colette Curtis at or 530-872-6291 ext. 112.

Here are some examples of new businesses who may find this new downtown section of Paradise a perfect place to open their doors:

  • Boutiques
  • Hair & Nail Salons and Barbershops
  • Spas
  • Ice Cream shops
  • Breweries/Wineries
  • Pharmacies
  • Breakfast and Lunch Restaurants
  • Gift/Flower Shops
  • Novelty Stores
  • Craft Stores
  • Office Supplies
  • Quilting Stores
  • Pet Stores
  • Bakeries
  • Tutoring Services
  • Home Improvement Shops
  • Children’s Stores
  • Locally Curated Goods

Even if you don’t see your business or industry on this list, please contact The Town. Paradise is looking for all sorts of organizations to settle in the downtown area.

Paradise Proves it Truly is Paradise Strong!

When you get a chance, head downtown to check out the progress. And better yet, bring your friends and family for a stroll around town. We hope you’re just as excited as we are to celebrate this brand-new addition to Paradise!

Make it Paradise Newsletter

This newsletter is designed to keep you informed of the ongoing recovery efforts as we rebuild Paradise.  Each week you will receive a newsletter with events, current numbers (building permits, etc.), current topics and a weekly Q&A.

Occasionally, we may send out an extra newsletter pertaining to an upcoming event or important information.